What is Search Engine Marketing?

 

SEM, or Search Engine Marketing,  is a form of Internet marketing that seeks to promote websites by increasing their visibility in search engine result pages through the use of sponsored links or other paid listings.

This form of Online Marketing allows website owners to obtain instant visibility in search engines for a number of selected keywords. Generally speaking, Search Engine Marketing adopts a PPC-based system (Pay per Click) in which the advertiser pays for the number of generated clicks. This technique generates immediate traffic to your website and consists of visitors that are targeted and likely to convert.

 

Why get involved in SEM?

 

Thanks to a rapid increase in targeted traffic to your website, Search Engine Marketing guarantees high conversion rates and an immediate boost in the sales of your products or services. Online Marketing is also extremely effective when it comes to Branding campaigns and can result in an immediate impact on offline brand awareness.

 

Our SEM Solution

 

Our SEM solution includes the set-up, management and optimisation of a Sponsored Links campaign on the main Search Engines (Google, Yahoo and Bing).

We recommend the use of Google AdWords and Google Analytics, developed by Google Ltd., for it’s reliability and it’s significant return on investment.