What is Search Engine Optimisation ?

 

SEO, or Search Engine Optimisation, is the process of improving the visibility of a web site or a web page in search engines via the "organic" or un-paid search results. Other forms of search engine marketing (SEM) target paid listings. The goal of this process is to obtain more online visibility and a competitive ranking on a number of strategic keywords that match the main themes of the website in question.

Unlike SEM, or Search Engine Marketing, which aims at instantly increasing a website’s traffic significantly in a short time span, SEO allows for a more gradual and steady growth of visitors in the long run.

Search Engine Optimisation is a challenging process and it’s success depends on factors such as an industry’s competitiveness and the structure and content of one’s website.

 

Why get involved in SEO ?

 

Optimising your website for search engines guarantees an increase in the number of relevant visitors originating from your target audience and ensures a positive impact on your return on investment.

 

Our SEO solution

 

Our Search Engine Optimisation Service often looks at building your website’s ranking and visibility on the main listings with the major Search Engines. There are 5 main activities we complete to achieve this:

• Full website analysis

• Keyword Research and Competitive Analysis

• Web Page Optimisation

• Internet Directory Submission

• Link Building Management